Huisstijl- Mindmaps&Essay

Essay „museum for modern art“
The target group of a museum for modern art is probably to find in the higer levels of the sinus millieu as liberal intellectual milleu or high achiever milleu. These are people in  the age between 30 and 60, who are    intellectual, interested in art and cultural events. They see themselves as an elite and have usually a higher education. This targetgroup sees modern art as part of our cultural life and society.
Right now kids and schoolclasses beome more and more also the targetgroup of art-museums as art is part of our culture. Another targetgroup are in the sinus milieu are the movers and shakers milieu, the unconventional self-avantgarde. This are young people, mostly student or graduates.
Competitions could be galeries. They are more exclusively and private. Most of them work commercially and want to support and sell a specific artist. Galeries don´t give an overview of a whole collection like museums.
The function of a museum: a museum in gerneral is an institution which collects and keeps important objects for the public. A museum also categorieses and explores the (art)objects. The basic task of a museum is to make an object(here art) accessible to the publicity.
Modern art means the avantgarde art in the 20th century. The problem of modern art is that´s sometimes not accepted as „real“ art in society („My little daughter can paint this, too.“).
Therefore it is important to establish modern art and open it for a wide audience, like in a museum.
USP: My example is Hannover. It has about 500.000 inhabitans but only 5 museums for art and only 2 for modern art. I think it´s important to give Hannover a bigger choice of museums for modern art as it´s the capital of Niedersachens and one of the 11 major cities in Germany.
I´d like to put the focus of „my“ Museum on the younger generation, students who are interested in art and culture. There are about 30.000 students in Hannover. With the faculty of media and design of the FHH and the university for theater and music there is a high number of future-visitors. I personally love to visit exhibitions and vistit diferent art-museums regularly. Most of my favourite ones are not placed in my hometown and the one´s that offer modern art don´t make enough advirtisment (or I don´t even recognize it as it´s not the right kind of advirtising for my target group). My first ideas for a fitting media are the internet and guerilla markting.