Huisstijl 2 - extra information doelgroup

I got a lot statistics from an art museum in Hannover about the targetgroup of art museum visitors:

63% are female
the average age is 51 years, 46% come from Hannover
58% have a high education like a graduate degree
38% work in an academic job
21% are pensioners
7% are schoolclasses
and only 5% are students : (
57% vistit the museum regularly, they also vistit theaters(competitors)
and they stay at the exhibition for 93 min on average
44% vistit the museum because of the temporary exhibition, 38% because they´re interested in art
only 17% know the website of the museum and they think the website is ok, not fine

These information are important to me as I´d like to put my focus more on students who are not part of the regular museum visitors. Others galeries that are more popular for people under the age of 51 are exhibtion places like the nice/nice gallery http://ilovenicenice.com/. These galleries are more focused on street art. I´d like to create an interface of modern art of old/new, classic modern art/street art.